A/B Testing

A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics.

Essentially, A/B testing eliminates all the guesswork out of website optimization and enables experience optimizers to make data-backed decisions. In A/B testing, A refers to ‘control’ or the original testing variable. Whereas B refers to ‘variation’ or a new version of the original testing variable.

Data-Driven Decision Making

Our A/B testing services empower your business with data-driven decision-making capabilities. By running controlled experiments and comparing variations of your web pages or marketing campaigns, you gain valuable insights into what resonates best with your audience. This evidence-based approach allows you to make informed choices and optimize your strategies for maximum impact.

Increased Conversion Rates

With our A/B testing expertise, we help you unlock the true potential of your online presence. By continuously testing and fine-tuning various elements of your website or marketing materials, we can significantly improve your conversion rates. Whether it’s enhancing the user experience, refining call-to-action buttons, or crafting compelling content, our A/B testing process drives tangible improvements in customer engagement and conversions.

Cost-Effective Performance Enhancement

Our A/B testing services offer a cost-effective solution to boost your marketing efforts. Instead of making major changes based on assumptions, we scientifically test different variations, ensuring that every modification made is backed by data. This approach eliminates guesswork and minimizes the risk of costly mistakes, allowing you to invest your resources more efficiently and get the best returns on your marketing investments.

Solve visitor pain points

Visitors come to your website to achieve a specific goal that they have in mind. It may be to understand more about your product or service, buy a particular product, read/learn more about a specific topic, or simply browse. Whatever the visitor’s goal may be, they may face some common pain points while achieving their goal. It can be a confusing copy or hard to find the CTA button like buy now, request a demo, etc.

Get better ROI from existing traffic

As most experience optimizers have come to realize, the cost of acquiring quality traffic on your website is huge. A/B testing lets you make the most out of your existing traffic and helps you increase conversions without having to spend additional dollars on acquiring new traffic. A/B testing can give you high ROI as sometimes, even the minutest of changes on your website can result in a significant increase in overall business conversions.

Reduce bounce rate

One of the most important metrics to track to judge your website’s performance is its bounce rate. There may be many reasons behind your website’s high bounce rate, such as too many options to choose from, expectations mismatch, confusing navigation, use of too much technical jargon, and so on.

Make low-risk modifications

Make minor, incremental changes to your web page with A/B testing instead of getting the entire page redesigned. This can reduce the risk of jeopardizing your current conversion rate.

A/B testing lets you target your resources for maximum output with minimal modifications, resulting in an increased ROI. An example of that could be product description changes. You can perform an A/B test when you plan to remove or update your product descriptions. You do not know how your visitors are going to react to the change. By running an A/B test, you can analyze their reaction and ascertain which side the weighing scale may tilt.

Achieve statistically significant improvements

Since A/B testing is entirely data-driven with no room for guesswork, gut feelings, or instincts, you can quickly determine a “winner” and a “loser” based on statistically significant improvements on metrics like time spent on the page, number of demo requests, cart abandonment rate, click-through rate, and so on.

Redesign website to increase future business gains

Redesigning can range from a minor CTA text or color tweak to particular web pages to completely revamping the website. The decision to implement one version or the other should always be data-driven when A/B testing. Do not quit testing with the design being finalized. As the new version goes live, test other web page elements to ensure that the most engaging version is served to the visitors.

Why Us?

At Clickeon, experience data-driven marketing like never before with our specialized A/B testing services. Unlock your business’s true potential by enhancing your website’s performance, boosting customer engagement, and making informed decisions backed by concrete data. Partner with us, and let your digital strategies thrive with our cutting-edge A/B testing solutions.